Lil' French Drop

Lil' French Drop is a small batch wine from Rhône Valley, France. It caters to less experienced drinkers who are keen to explore different varieties in a social setting.

Concept Work

Sense Advertising

The logo features a sans serif typeface with reshaped proportions – this captures the fun and adventurous nature of its audience. The palette harks back to its French origin by referencing the colours of the French flag. Although the brand colours are limited, the colour ratio is altered to create a distinctive look for each variety. The label is adorned by organic watercolour shapes that illustrate a playful and youthful aesthetic.