Maison Mabé
Maison Mabé is a maternity brand that aims to shift the focus back to mothers. Their products contain quality organic ingredients designed especially for women and mums-to-be.
Concept Work
Sense Advertising
The challenge was to create a visual language to be used across all product varieties. The design needed to differentiate one product from another, whilst maintaining a coherent aesthetic. A pattern was created featuring elegant geometric shapes which can be tailored to a specific range. This allows the brand to be versatile, adding vibrancy and character to the packaging.
Brand elements include a crown logomark which also resembles the “M” for Maison Mabé, combined with a purple and pink palette that adds to the feminine characteristic of the brand. Gold accents are used to create a touch of warmth and luxury.